Heddoko Sportswear 1/30/15

• The Heddoko garments are designed to offer insights into the biomechanics of the body in action. 
• It uses motion capture sensors to fine-tune your movements. 
• Advances in 3D motion capture technology have added an extra layer of realism to sports video games like FIFA and Madden. 
• Mazen Elbawab,  software engineer-turned entrepreneur, Heddoko line of sportswear comes equipped with sensors that capture the body's motion, to offer feedback on how you can perform more like the pros.
• Elbawab's virtual coaching solution uses compression pants and shirts fitted with textile-embedded sensors to track the wearer's movement. 
• Data is then filtered and processed by a mobile app, which creates a 3D model of the user's body and provides coaching feedback in real time.
• Garments that give feedback on yoga, general health and fatigue by monitoring things like heart rate and respiration have been an area of growth in recent years.
• Athletes looking for that extra edge will need to wait before trying Heddoko on for size. 
• The company says it is now preparing to launch a crowdfunding campaign, but no pricing has been mentioned.
• In the meantime, it has managed to make a shortlist of 20 finalists for the Innovation World Cup to be held at the Wearable Technologies Conference in Munich.