Thursday, December 12, 2013

Tech Article 12/13/13

Malls of the future: touchscreen store windows made from   'connected glass'

Shoppers can scroll through products using a giant touchscreen. If they find something they like they can click 'Order' and a link will be sent to their mobile phone. Once they click on the link customers can pay using Paypal and credit or debit cards.

  • These giant and amazing touchscreen windows are installed in Westfield San Francisco Center. 
  • These new technology allows buyers to browse products, order and have them deliver for free. 
  • It is believe that the program  brings the best of the online and new technologies to the physical world. 
  • These system doesn't require square footage retail space, which allows retailers to have a presence in areas with heavy traffic.
  • With 'digital storefronts', which are giant touchscreen store windows, customers can browse through a retailer's items with a single swipe.
  • Retailers, like Sony, have set up connect glass points in malls.
  • It provides the customer with a virtual shop within a real mall.
  • It is an opportunity for brands to expand their footprint and offer virtual shopping experiences.


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